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Published
1/11/2022

5 Reasons Hotels Fail to Get Direct Bookings

4 Minutes

Ciboni Vaz
Published
1/11/2022
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You already know that increasing direct bookings for your hotel is key to the long-term financial health and success of your hotel. You are ready to maximize your direct bookings with a solid digital marketing strategy. You’ve hired a hotel digital marketing agency to help you achieve your goals.

Unfortunately, your campaigns aren’t producing the results or ROAS you need to meet your revenue goals. How can you solve this problem? Here are the top 5 reasons why your hotel doesn’t attract many direct bookings.

1. Be visible. Everywhere! -

When travelers Google your hotel, information about your business appears in a box to the right of their search results. This box called the information panel will display the rates of rooms connected to OTAs and meta-search engines. Do you also want your hotel listed? The good news is, all you need to do is join the program. Google Hotel Ads allows users to search for availability and compare prices without ever visiting your website.

Available on all devices and in over 100 countries, the ads can be viewed on the Google search results page, on Google Maps, or using Assistant, the tech giant’s virtual assistant. Whether users type in a generic term like “hotel in town” or specifically search for your hotel name, you can show your website to potential customers at several stages of their search.

2. Asking way too many questions -

It is important to research online reservation systems before purchasing and this can support your hotel business in the long run. If you select the online booking system that offers poor customer service or just certain features, it will cause a lot of problems for your hotel, especially as your hotel business grows. Whether users have typed in a generic term like “city hotel” or specifically searched for your hotel name, you can show potential customers your website in stages of their search.

3. Non-stop Promotions -

While the customer is in the process of reserving a room, the reservation system continues to display the promotion. This gives the customer a very bad experience using the reservation system. It will also hurt the branding of the hotel, as the customer will feel very annoyed when making a reservation, but will continue to display the promotional advertisement. This will lead the customer to give up making a reservation even at your hotel.

4. Restricted to only computers -

Imagine that a client is using his laptop to search for a room reservation, finally, he decides to book your hotel room using his cell phone, but in the booking process, the display of the reservation system is not able to adapt to his cell phone. It is the worst experience for customers to make a reservation in this situation.

5. Lack of advancements -

It is important to research online reservation systems before purchasing and this can support your hotel business in the long run. If you select the online reservation system that offers poor customer service or only a few features, you will be very hard-pressed for your hotel, especially in the growing phase of your hotel business.

And that's it. These were amongst the top 5 reasons why your hotel fails to achieve proper direct bookings. Is there more to it? or there’s a better solution to the problems? Do let us know!

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