How can hotel amenities increase hotel sales?

13 Minutes

Kajal Makhija

How can hotel amenities increase hotel sales?

Kajal Makhija
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There are many purposes for which hotel guests book their stays. There are some business people looking for a bed in between engagements. Other guests are vacationers in search of surrounding points of interest. Some are here for a conference or convention, while others are here to organize it. No matter why a guest chooses to stay with you, the experiences and amenities you offer will be a big part of how successful your hotel is. 

Obviously, the success of your hotel will depend on how many services you offer and how well they are done. Because of this, conveniences are always on your mind. Conveniences can be found in a wide range of forms and capacities. Your hotel's amenities will look different depending on the target market, the needs of your guests, the available funds, and the level of competition in the area.

What are hotel amenities?

Hotel amenities

One definition of what are hotel amenities is "any feature or facility of a building or place that is appealing or useful to its occupants." Accommodations come in an almost infinite variety. In each room, there should be things like hair dryers and shaving cream that are important for personal hygiene. Free breakfast, coffee- and tea-making facilities, and a mini-fridge are also very standard amenities to have in a hotel room these days. Nowadays, most hotels offer free Wi-Fi, a fitness center, free parking, and flat-screen TVs in each room in addition to the usual amenities. However, that's just the start of it.

These days, guests likely won't even realize that they've been provided with the above amenities because they've come to expect them. That said, you can still provide services that set your hotel business apart from the competition.

Why are amenities important in Hotel?

The amenities at a hotel are a big part of a guest's overall satisfaction with their stay. Research shows that modern consumers are more selective than ever. They have a firm grasp on what it is they desire and are well-versed in the various possibilities open to them. Tourists know there are plenty of other hotels to pick from if they don't like the one they've booked. That's why it's so important for hotels to provide customers with a unique experience. This will boost their opportunities for reservations.

The availability of amenities such as free Wi-Fi and breakfast could be deal-breakers for certain guests. Travelers on business should be given extra consideration for the convenience and ease of their trip. Some OTAs have seen the value of these perks and are capitalizing on them. In general, the more unique features your hotel has, the higher it will appear in the rankings.

If you want a wide range of people to come to your hotel, you need to change the services you offer. Families traveling with children may be impressed by a smart TV, while a business traveler may find a trouser press unnecessary, so it's important to keep in mind the needs of both types of guests.

It's common knowledge that complimentary breakfasts are one of the best things about staying in a hotel. Giving your guests a delicious breakfast is a great way to help them have a productive and fun first day. You can meet the needs and wants of your customers by giving them a wide range of breakfast options at your hotel.

Advantages of having a wide range of hotel amenities

In the hospitality industry, the number one priority is always the guest. But alas, there are instances when even that isn't enough. Today's travelers and businesses enjoy unprecedented convenience. That means there will be increased competition as more and more hotels open each year. In the hospitality industry, hotel businesses need to come up with new ways to attract and keep customers. You can get them to stay by giving them extras and bonuses that make their stay better.  xperience. The following hotel services are good for both the hotel and its guests in different ways:

  • Revenue growth: If a hotel provides a variety of services, it may be able to attract more customers, which may contribute to a rise in the hotel's overall revenue.
  • Increased levels of guest satisfaction: Amenities have the potential to improve the whole experience of guests, which in turn can lead to increased levels of guest satisfaction as well as positive evaluations.
  • Advantage in the market: Unique or high-quality amenities can set a hotel apart from its competitors and give it an edge in the market.
  • Upselling opportunities: Amenities like spa treatments or restaurant reservations can provide upselling opportunities for the hotel. There are many hotel upselling software programs you can find online that can help you make more sales. 

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  • Repeat business: Customers might be enticed to become repeat customers by the provision of various basic amenities. Improvements to a room's quality are always a wise investment. It's a wise decision to put money into upscale amenities for visitors. In the past, hotels had to rely on attractive room discounts or sales strategies to attract repeat guests, but now they can upscale their amenities. 
  • Cost-effective: It may be more cost-efficient for the hotel to offer certain services, such as a fitness center or an outdoor pool, in comparison to offering other amenities.
  • Branding: Amenities can be used to reflect a hotel's brand and help create an experience that customers will remember for a long time.
  • Sense the luxury: Amenities like a spa, a pool, or high-end hotel room service can make guests feel pampered and give them the impression that they are staying in a luxurious place.
  • Loyalty: Amenities like free Wi-Fi, free breakfast, and loyalty programs can make guests more loyal.

Hotel amenities could make people want to stay longer, which would mean the hotel would make more money.

How do hotel amenities play an important role in improving hotel sales?

70% of mobile hotel searches are for a specific amenity, such as "hotel with an indoor pool" or "hotel with a jacuzzi in the room." 

When trying to make your hotel stand out from the crowd, it's easy to feel overwhelmed by the plethora of new hotel brands, the threat of short-term rental competition, and the proliferation of cutting-edge technological advancements. Hotel amenities are an easy and effective way to stand out from the competition, but renovations can be expensive and take a lot of time.

Finding a way to stand out from the crowd, impress your visitors, and make waves on social media without lowering prices is a challenge. We need to get back to the basics and figure out how to better serve our visitors. Try putting yourself in the position of the guest; what problems do you have on a trip? Is there anything you wish you could bring with you, or facilities that would greatly improve your stay?

Modern visitors are looking for experiences that are both unique and practical. Inn guests are hoping to be pleasantly surprised with practical perks during their stay.

Types of amenities

The conveniences offered by a hotel can have a significant impact on guests. Modern hotel guests expect to have high-speed Internet, a well-stocked minibar, and other comforts as a matter of course. However, these standard features are likely to fail to impress today's discriminating guests. Here is a list of hotel amenities list mentioned below that can provide a great customer experience. Let's look at the hotel amenities list:

Room Upgrades 

If a traveller asks for a room upgrade, you should never say no. Hoteliers should be willing to improve guests' rooms if they request it. The simplicity with which your hotel's visitors can take advantage of your superior services depends on how you've arranged the available upgrades to the rooms they're staying in. A comprehensive upselling strategy has always included offering free room upgrades.

Room Service and Mini Bars 

Giving good room service is what makes most of the customers happy about the hotel. This is one of the best hotel amenity ideas available. A minibar and coffee- and tea-making amenities are standard in most hotels. Providing a cocktail station in the rooms is a great way to impress your visitors. It's not every hotel that offers a cocktail station, but it's a nice touch for those who do.

Complimentary Breakfast

When competing with short-term rentals that sometimes have kitchens (and sometimes free food), offering a free breakfast can help attract and keep guests. Even though a continental breakfast buffet has some good points, giving customers a free hot meal can be a big selling point. In order to increase hotel sales, free breakfast is one of the most effective hotel strategies. 

Coffee and Tea Makers in Each Room

Guests expect tea and coffee-making facilities in most hotels. Your guests, if they are used to capsule coffee machines at home, are not going to be impressed by a pitiful little collection of instant coffee packets and an electric kettle. You could provide guests with a water cooler and a capsule coffee maker.

F&B Services

Padam Thal Udaipur source: TripAdvisor

The hospitality industry relies heavily on the sales from the food and beverage services sector. Numerous clients attend catering businesses on a regular basis due to the rising relevance of business meetings and other types of personal and social occasions. Over the past few years, the food and beverage industry has shown steady expansion. The industry as a whole has shifted its focus from imitation to innovation. New technology is pushing items such as bio-hacked foods, which may not sound particularly delicious because they are decomposed and then reconstituted using artificial intelligence (AI).

Free Wi-Fi

When it comes to Internet access, the days of charging exorbitant rates to guests are over. These days, internet connection via Wi-Fi is a must-have amenity at any hotel. Like shampoo, it's a necessity that guests count on. Providing guests with access to streaming platforms on hotel TVs is a great way to up your property's amenity game.

Free Parking

Hotels that charge for parking are a dealbreaker for many guests. Guests are more inclined to pick a short-term rental like Airbnb over a hotel that charges for parking because many of these properties offer free parking. While it's not something guests necessarily expect, free parking is a nice perk for many.

Car & Bike Rentals

Including bike and vehicle rental services as part of your hotel's amenities is a fantastic way to make your guests feel comfortable. They can avoid asking around or looking for related vendors. Having access to such a facility without having to leave the hotel would be a huge money saver for them as they explore the city.

Airport Pickup & Drop 

Think about it. The customer has been waiting for their luggage after a lengthy flight and has also had to go through immigration. Now they have to find their way through the airport in search of alternative transportation, such as shuttles or cabs. The drivers will be waiting for the passengers at the airport, which is the biggest perk, and they will get them to the hotel in safety and comfort.

Charging Stations

Modern travelers are more inclined to bring a wide range of electronic gadgets on their trips. In addition to regular outlets, it can be helpful to give your guests USB charging ports. Having USB ports near the beds is a convenient amenity for guests. If your guests are going to bring electronics from different countries, you might want to give them adapters or universal plugs.

Room Entertainment 

After a long day of sight-seeing, most guests want to watch their favorite streaming shows to unwind on a smart TV. By using interactive hotel apps on a smart TV, visitors may order room service or take advantage of other hotel conveniences without leaving their seats in front of the TV. When hotels have Bluetooth speakers, guests can play music from their own phones, MP3 players, and other portable devices. Some hotel and resort rooms have Smart TVs, Home Theater Systems, Netflix, Gaming Console Boxes like Xbox or Playstations, and Board Games like Chess, Monopoly, and Cards.


Spas that are part of hotels or resorts are called hotel spas. Hotel spas typically feature standard treatments like massages, manicures, pedicures, and facials. Hotel spas may also have places where people can relax, like steam rooms and saunas, in between treatments. A spa visit can have a big impact on hotel guests, whether it's part of a relaxing vacation or a way to deal with the stress of everyday life. A hotel's guests can have a lot more fun if it has a spa with many different ways to relax and feel better. This is in addition to having nice rooms and a helpful staff.

Tours & Activities

Hotels that offer tours and activities in the area, either as part of a package deal or as add-ons, not only see their occupancy rates go up, but they also have a big advantage over their competitors and OTAs.

Early Check in and Late Checkout

This is a major advantage for a lot of people who are looking at hotels. It will give your guests much-needed peace of mind and help you avoid any problems that might come up with the check-in and check-out times. Giving guests the option to self-check in or check in online is helpful in many ways. The check-in and check-out processes for guests can be automated, which makes management easier and safer from a central hub.

Fitness Center

Today's guest doesn't want to stop working out even while traveling. They want to ensure that they can keep up their exercise regimen when away from home. A fitness facility can be a hotel amenity that helps to increase revenue. If your hotel includes a fitness center, you can engage in activities that keep you looking and feeling wonderful.

Personal hygiene products

Most hotels will provide guests with basic amenities like toiletries and cosmetics. Towels and robes, as well as basic toiletries like soap, shampoo, conditioner, and lotion, are typically included. It's possible that a hotel's bathroom will have some oral hygiene products, like toothpaste and mouthwash. Typical bathroom necessities like shower caps and razors are always available. Hotels often have hair dryers, irons, ironing boards, and sometimes even washing machines and dryers.

How can you leverage hotel amenities for driving hotel sales? 

You need to come up with ways to sell hotel rooms that will bring in the most money, whether it's the busy season or the slow season. There are several ways to leverage hotel amenities to drive hotel sales:

  • Highlight amenities in hotels into your marketing materials, such as on your website and social media channels.
  • As part of a package deal, you might be able to use popular services like spa treatments or golf courses.
  • Use customer reviews and testimonials to showcase the positive experiences guests have had with your amenities.
  • Use visual content to showcase your amenities, such as photos and videos on your website and social media channels.
  • Make deals or discounts for people who book directly through your hotel's website or phone number.
  • Use data to find out which amenities are most popular among your guests and make sure to highlight them in your marketing efforts.
  • Make your guests' stay both exciting and memorable by offering unique hotel amenities such as rooftop terraces, in-room games, etc.
  • Use the extras to improve the guest's stay and encourage them to write a good review on social media.
  • Promote your hotel's services and amenities with upsell software to drive in a little more guests and revenue.

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As of the year 2022, there were 742,728 hotels and resorts in the world. The quality of your amenities may determine how memorable your customers' stay is and how you compare to your competitors. If customers are unhappy with the condition of their room, no amount of fancy, convenient, or opulent extras will make them stay. Make sure your property's amenities reflect the unique selling points you've outlined. Your hotel sales strategies should show how much you care about the guest experience and can help you fill more rooms and make more money. 

You can only provide the best possible service to your guests if you attract the right kind of people and equip them with all the knowledge they'll need about your establishment and its offerings. Consolidate your hotel's features into themed circuits. The hotel's services are flexible enough to fit the needs and budgets of a wide range of vacationers.

A hotel's amenities are a great way to set itself apart from competitors and attract a certain clientele. Offering unique in-room extras that no other hotel provides is one way to stand out from the crowd and keep your hotel business competitive. Guests are more likely to come back if they have a great time and find the services easy to use. Investing in luxury or unique hotel amenities is a great way to be ahead of the competition. 

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