Upselling
Published
2/23/2021

What is a Hotel Ancillary?

2 Minutes

Puja Bhosale
Published
2/23/2021
Upselling

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A hotel ancillary refers to a supplemental product or services that a hospitality brand might sell in addition to its “core” hotel experience, which is staying in a room.
The word “ancillary” has a variety of meanings for different sectors of the travel industry. In fact, the dictionary defines an ancillary in broad terms, describing it as “something that functions in a supplementary or supporting role.

What key challenges do hotel guests face most?

  • Long wait lines for check-in and check-out or delayed Information
  • Slow responses to Enquiries
  • Lack of available information on Recommendations
  • Language Barriers
  • No Personalized hotel rooms

What hotels need is a single unified solution that will:

  • Create unique customer experiences
  • Increase revenues,
  • Drive operational efficiency & reduce costs

There are several categories of ancillary products and services that fall under this definition:

Room Upgrade:

The process of putting a guest into a better room than they are paying for is referred to as “upgrading” the guest. Upgrades may occur for a variety of reasons but they will inevitably mean that the hotel does not achieve the maximum revenue for the rooms that are occupied on that night.

On-site services:

Access to the hotel spa, golf, or fitness services

Food:

The Food Service and Hospitality pathway focus on the key aspects of the industry. These different segments provide unique experiences for customers and guests, and they offer a wealth of career options for those seeking a career in food and beverage.

Reception:

The desk or office that books rooms for people and answers their questions.

Laundry Services :

A laundry service is a service in a hotel that washes and irons clothes for guests. Almost all hotels have a laundry service. If you hand in clothes one day you should get on them back a day or two later. The laundry service will wash, dry, and iron your clothes

Conclusion :

Ancillary services help provide customers with from a local travel experience to keyless entry, hotels are pressed to deliver better, faster, and further.

For hotels, to achieve a seamless and connected experience means to power and unify data-on-demand, entertainment-on-demand and experiences-on-demand for the guest. While hotels concentrate on engaging with the guest, they often miss engaging with their data and deriving insights that make the difference.

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